Brief

To help facilitate an understanding of strategy to senior members of the Registration team and to support an implementation plan for the global roll out of the strategy.

Company Profile

Smiths Medical is a £600m business, part of the Smiths Group and provides medical devices for use in the healthcare sector around the world.  The Registration team is an integral part of the business where the practice of 'no registration, no sale' has huge implications to turnover and legal compliance if the registration process fails or is not in place.

Report

Having taken senior management through the tenants of what is strategy and why it is important, a facilitation role by [W]sq solutions enabled the group to develop a clear focus on linking financial benefits of the business with effective registration and how to gain visibility and prominence withn the business.

A key part of facilitating the strategy was to help the team foster greater crossfunctional relationships to support strategic changes.  This took place with greater cooperation demonstrated with the Marketing and the Customer Services team.

The benefits of the work were several:

• Clear Registration strategy now in place. 
• Transfer of skills to senior staff on creating and implementing a business strategy.
• Communication relationships engaged at Board level and throughout the business.
• Roll out of strategy within the Registration team which meant changes and productivity gains in processes and working practices.
• Forward strategic planning meant the ability to justify headcount based on volume throughput and turnover benefit to the business.
• The strategy and approach of the registration team has been rolled out to other parts of the global business.