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Sales & Marketing strategy and implementation

Although looking to exploit the UK Health care market, TRxF didn't know how. [W]sq Solutions was invited to evaluate the UK industry, identify whether there was a need for the product and establish trials and collaborations within the industry.


TRxF of Florida, USA was launched with a multi-million dollar investment in 1998. It became a leader in biotechnological innovations for drug dosing, patient monitoring, pharmaceutical advancement and health care education.

Company Profile:

The first stage was to identify key decision makers within the Health Care market and make contact with individuals at senior level within the NHS.

We then identified and quantified the marketplace for the product and outlined a sales strategy for generating revenue.

Having gained commitment for regional trials of the software, we've also stimulated interest and fostered potential agreements with several pharmaceutical companies. We then supported the company through their first European sale with a top three pharmaceutical company.



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